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In 1998 the BAKEL company came to life. The mission took shape immediately: to research, formulate and produce skincare products, putting the quality and efficacy of the ingredients before anything else – and using only 100% active ingredients.

“In that period, whilst I could see that the market was saturated with products based on hyaluronic acid, a substance that I have always considered fundamental for skin care. I also realised that none of these products satisfied me. This was due to the variable quality and low concentration of the hyaluronic acid that was being used. So I decided to take a risk: I moved my production to a larger laboratory, giving me access to the finest raw materials in the world, as well as the most advanced technologies. Then and I came up with my supporting innovation: I would use fluids, not emulsions, in my groundbreaking formulations.”

The fear that they would not be understood was large; instead it was an immediate success, and BAKEL was swamped when it displayed its technology for the first time at COSMOPROF in Bologna in April 2008.