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BAKEL the projectBy the beginning of 2000, the BAKEL skincare project had clearly taken shape. Then, in 2005, Dr.Gregoris invited Francesca Di Lenardo, an expert in marketing and communications, to partner her. Francesca had more than 15 years of professional experience with the one of the largest communication group in the world. Her role would be to ensure that the company’s communication became an expression of the BAKEL mission: the brand would distinguish itself with a technological, refined and clean image. The industry launch at COSMOPROF 2008 confirmed it all when BAKEL attracted the attention of the most important international retailers in the world!
Unique in its genre, BAKEL is a completely feminine company and uncompromisingly “Made in Italy”. Like anything of supreme quality, BAKEL products cannot be made in unlimited quantities. The ingredients are so specialised that they can only be purchased in batches. Now, as the BAKEL range is set to be launched around the world, the company will rely on an extremely selective international distribution network upon which to grow steadily. This is the culmination of the ten years it has spent differentiating itself – uncompromisingly searching for the finest quality of the raw materials; tirelessly researching with extreme rigour to identify those suppliers scattered all over the world could meet the BAKEL standard. Simultaneously, in collaboration with major Universities and prestigious medical clinics, the formulation of each BAKEL product was tested scientifically and independently. BAKEL skincare products offer such vast security that they can even be used after laser treatment and plastic surgery. The safety and integrity of BAKEL is a guiding principle and the clinical results and testimonials are a natural consequence of this. |
