BEAUTY

For BAKEL, beauty is not reflected in the concept of perfection but in that of authenticity. It is deeply linked to the psycho-physical well-being of individuals, who, through a path of self-acceptance and love towards themselves, have learned to appreciate themselves at any age and to become promoters of a simple, not artificial beauty. The result is a cared for and healthy skin, obtained thanks to products that act against the mechanisms responsible for skin aging, slowing down its effects and meeting every particular need.

"Your beauty is made of health, expressiveness and awareness"

Raffaella Gregoris, Founder

CONSCIOUS

BAKEL is committed to encouraging people to make conscious choices. Making conscious choices in the cosmetic field means enhancing your uniqueness and your nature, respecting everything around you. This process of inner awareness is strongly linked to research and information on the cosmetic products used in your beauty routine: from clean, cruelty-free and vegan ingredients, to the choice of sustainable, effective, transparent and safe products. It therefore becomes of fundamental importance to live and live in a conscious and socially ethical way, with the aim of cultivating healthy beauty in a healthy environment.

BE(AUTY) CONSCIOUS

A play on words, “BE CONSCIOUS” in consonance with “BEAUTY CONSCIOUS”, confirms BAKEL’s prerogative to promote a concept of authentic beauty, free from preconceptions of age, gender and skin color. Consistency and inclusiveness to break down any type of prejudice. “Developing a new concept of conscious beauty is what we want to achieve in BAKEL” confirms Raffaella Gregoris – founder of the brand, who has been committed to creating clean cosmetics since the beginning. “We want to affirm the concept of beauty that is not recognized in perfection, but in the awareness of appreciating one’s own aesthetics at any age and in any condition. A real beauty, without masks or artifices, that develops on principles of health, rich in expressiveness and awareness”.

"We believe in CONSCIOUS choices

Your choices MATTER "